Push. Nudge. Shove.

SMS text messages have been the forerunner in mobile marketing and reported the most effective way of getting attention from the buying population, with a 98 per cent open rate.

More and more services require a smartphone number, ostensibly to text confirmations such as for second-factor authentication or call if suspicious activity is detected on your account.

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What is being report though, is that more and more people are less likely to share their mobile number. 

People want to have no hassle and free from getting plagued with nuisance cold texting, for example, suggesting you are entitled to a PPI claim. Or that you qualify for some dubious  compensation for an accident at work.

So if we don’t have our customers mobile number! How do we stay in touch?

Trend reports show an interesting tipping point, consumers are now more likely to “check out” information that’s related to their current location rather than share or “check in” with their current status.

This means that there is a decrease in activity for check-in services such as Foursquare and social hubs like Facebook.

The buying population want more!

As far back as 2007, virtually no mobile apps existed, as of July 2015 there is 3.1 million in circulation around the UK.

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Ofcom reported that more than a third of all adults (34%) use their smart phone within five minutes of waking up and big business brands like Amazon, eBay, Target, and Gap have cashed in.

Being in the market place – earlier payed dividends.

Now what we are experiencing in Northern Ireland is that smaller businesses – quickly following suit.

Why?

Because Mobile Apps are the most affordable and effective way to reach out to the buying population these days.

Is your business mobile ready?