Is this the end of SMS?
If we ever needed proof that the buying population or consumer is turning their backs on SMS. Now is the time!
So don’t waste your valuable time being abscessed chasing that unimportant mobile phone number.
It has been reported in the Technology section of the Telegraph, that people sent three times as many messages on Facebook’s Messenger and WhatsApp in 2015 as they did via SMS. WhatsApp is now used to deliver 50 per cent more messages than are sent each day as SMS, potentially signalling the end for the traditional text message.
Is the millennial youth your future customers? Well that’s were they are – at least 32 per cent of them or on WhatsApp? If you are not chatting to them! Now is the time to start thinking about it and stay one step ahead of your competition.
Why not take advantage of the popularity of smartphones which comes with three social networks and your customer uses them all.
According to figures from Ofcom SMS message traffic peaked in 2011 and has been declining ever since.
Text messages are still profitable business for the mobile operators, bringing in £40bn during 2013. But that income is declining. Just a year before it had been £2bn higher. That same year saw an 8.7 per cent drop in the total number of SMS sent, which Ofcom ascribes to “increasing use of newer communication methods”. The average number of SMS and MMS sent per person per month was 227 in 2012 and just 170 in 2013.
Death of SMS?
With the rise of Wi-Fi and 4G, internet-connected messaging apps have kicked off the slow death of the humble SMS message. Texts can be expensive on some contracts, require a mobile signal, and don’t have advanced features such as group chats and file sharing.
App Store NI has made that even easier for small businesses, communities of Interest – by putting the information your customer and constituent needs under one roof. Visit our website to see our range of individually branded apps.
The number of text messages sent every year has steadily increased, with 8.6 trillion sent in 2016 up from 8 trillion in 2012, but it has failed to keep pace with the proportional growth of mobile phones.
Facebook and Microsoft, for example, are introducing bots (web robots) into Messenger and Skype respectively in the hope that messaging apps will replace not only SMS, but all apps.
What does your business app do?